Latifa bint Mohammed affirms the central role of the cultural sector in economic and social development
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority (Dubai Culture) and Dubai Council Member, highlighted Dubai’s ambitious vision to become a premier destination for creativity by developing and strengthening the city’s cultural and creative sectors.
During her speech on the second day of the World Government Summit 2022 (WGS2022), H. H. Sheikha Latifa highlighted the power of the cultural sector in contributing to Dubai’s economic and social development, sharing her vision for the development of the emirate into a hub leading creative economy and the emirate’s many success stories.
The session, held at the Dubai Exhibition Center at Expo 2020 Dubai, brought together His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai; His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, Deputy Prime Minister and Minister of Finance; His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Civil Aviation Authority and Chairman and CEO of Emirates Airline and Group; and His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council.
Underlining the importance of culture, H.H. Sheikha Latifa said, “We keep hearing that culture is a soft power. With all courtesy, I have to disagree. Culture is power. It is an economic, cultural and social power.
“Dubai’s ambition for a global creative metropolis is one where the culture is tolerant, authentic and diverse. Where our heritage is preserved, celebrated and proudly passed on to the next generation. Where our employees are passionate, creative and happy. Where our youth are inspired to connect and create. This is also where culture and creativity contribute significantly to global and local GDP,” she added.
A UNESCO study conducted before the pandemic showed that the creative sector generated $2.25 trillion in global annual revenue, equivalent to 3% of global GDP. In Dubai, the latest figures showed that the creative sector contributes over 4% to Dubai’s GDP. Sheikha Latifa also said 2020 figures showed that over 14,700 cultural and creative businesses were established in Dubai, providing jobs for over 108,000 creative talents.
H.H. Sheikha Latifa also spoke about the importance of cross-industry partnerships and collaboration to achieve Dubai’s grand ambitions. “As Chairman of the Dubai Culture and Arts Authority, I have been entrusted with the vision of transforming Dubai into a leading global creative metropolis. I have learned throughout my working time for the cultural and creative industry in Dubai that the most effective way to achieve this vision is through open collaboration, teamwork, and sector empowerment and support.
She noted how open conversations with industry players during Sheikha Latifa’s Majlis sessions helped launch strategies to strengthen the creative ecosystem, including Dubai’s Creative Economy Strategy and Al Quoz Creative Zone. , among others.
In order to achieve Dubai’s vision, Dubai’s cultural strategy has identified five main areas of development, which include supporting creative talent; making culture and creativity accessible to all; focus on Dubai’s creative economy; enhancing cultural experiences to attract a global audience; and ensure that the national heritage is preserved, transmitted and recognized globally, said Her Highness Sheika Latifa.
She added that under the leadership, Dubai is committed to developing its creative industries by facilitating the opening of businesses, incentives, economic zones and favorable regulations.
“The reason we are able to work on such ambitious projects is that there is a unique and selfless vision that has been instilled in us by our leaders, which is to make people happy in Dubai,” said said H.H. Sheikha Latifa, adding: “Another lesson I learned from my father – His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai – is that the laws are in place to serve the people and make their lives easier, if they don’t – we change them.
She also noted that Dubai has cemented its leading position in the region and is becoming an international cultural and creative hub, highlighting some of Dubai’s major cultural initiatives including Art Dubai, Alserkal Avenue, Dubai Art Season, Downtown Design and Emirates Airline Literature. Literature Festival.